About Us

Founding Story
TASARU was established as a strategic gateway to opportunities in the automotive and mobility sectors. Positioned as the global partner of choice, TASARU collaborates with private sector and government entities, removing barriers and facilitating market access to investors. The company is dedicated to injecting growth capital, driving ambitions, and transforming promising opportunities into successful realities.
Board Member
Omar Al-Madhi
Muhammad M. Al-Shiha
Muhammad M. Al-Shiha is the Vice Chairman at TASARU. With over 10 years of experience in the investment space, he is also Head of the Automotive & Mobility Sector, MENA Investments at PIF.
Raad Al-Saady
Raad Al-Saady is a Board Member at TASARU. With over 20 years of experience spanning diverse industries including financial services, automotive, and technology venture capital, he brings a wealth of expertise to his role by leveraging his strategic insights to drive innovation in mobility and investment initiatives.
Dr. Maha Achour
Dr. Maha Achour is a Board Member at TASARU. Her commitment to technological advancement and entrepreneurship extends to her role where she aims to shape the future of mobility and technology on a global scale.
Mohammed Al-Hassan
Mohammed Al-Hassan is a Board Member at TASARU. With over 12 years of expertise in Investment Banking and Private Equity. He currently serves as an Investment Executive Director at the Saudi Tourism Investment Company (a PIF Company).
Michael Mueller
Michael Mueller is the Chief Executive Officer & Board Member at TASARU. With over 25 years of global industry experience, he has built a vast international network, representing Porsche and VW in the KSA market and Porsche across key markets such as the Middle East, Western Europe, Africa, and Latin America, most recently before TASARU as Managing Director of Porsche Central and Eastern Europe.