Creating A New Era of Mobility In KSA
TASARU Mobility Investments
TASARU Mobility Investments is wholly owned by Public Investment Fund (PIF). Positioned to support the Kingdom’s automotive and mobility sector, TASARU leverages its expertise to explore, identify, and capitalize on the vast opportunities within this fast-evolving industry.
TASARU plays a key role in advancing the sector’s development in KSA and aligning with the country’s broader growth and diversification strategy through sustainable but strategic investments in leading companies. The company is dedicated to exploring opportunities and partnerships internationally and locally that generate significant value and contribute to the sustainable development of Saudi Arabia’s automotive and mobility ecosystem.
What We Do
Sector Overview
TASARU Mobility Investments is dedicated to driving the evolution of the automotive and mobility sectors through growth capital investments across three key areas:
Investment in the automotive landscape. This fosters public-private partnerships that are crucial for long-term knowledge and technology transfer. These investments attract global industry leaders to the Kingdom and lay the foundation for sustainable growth and innovation within the sector.
Dedicated to promoting the adaptation of advanced mobility concepts by investing in operating companies, services & solutions providers, and manufacturing facilities. These investments are crucial to facilitating Saudi Arabia's shift to cutting-edge mobility solutions, ensuring the country remains at the forefront of global transportation advancements.
Committed to driving the adoption of sustainable mobility by investing in companies developing next-generation, innovative solutions within Saudi Arabia and globally. The focus is on promoting environmentally sustainable technologies that will redefine the future of mobility.
Investment Strategy
TASARU Mobility Investments utilises a strategic and forward-looking approach to ensure that all investments align with its primary goal of sustainable progress. The strategy is defined by a relentless pursuit of opportunities that offer growth and make meaningful contributions to developing a solid and future-ready automotive and mobility ecosystem in the country.
Partnerships Approach
TASARU Approach
TASARU is dedicated to support a thriving automotive and mobility industry in Saudi Arabia. This commitment goes beyond investing; it involves actively assisting our partners tap into the KSA ecosystem not only connecting to potential customers but also regulators and decision makers. By fostering and incubating these relationships, TASARU is instrumental in creating a dynamic and interconnected ecosystem that supports the sector's long-term growth and sustainability.
